Workshop: Innovation Challenges till 2030 – Empowerment of the Drivers of Change


Workshop-Key-Contributors and Moderators

Mag. MBA Bruno Wöran (lead moderaor)
PMU, Austria

Prof. Tom Peisl (lead moderator)
Hochschule Munich, Germany

Joanne Hyland
rInnovation Group,USA

Dr Georg Macher
TU Graz, Austria

MA Samer Sameh
VALEO, Egypt

Gabriele Sauberer
TermNet, Austria

MA Juergen Dobaj
TU Graz, Austria

BA Laura Aschbacher
ISCN GmbH, Austria

Dr Richard Messnarz
ISCN, Austria
Innovation Challenges in the 21st Century

Dr Richard Messnarz, Dr Georg Macher and MA Jürgen Dobaj are WP leaders in the EU Blueprint project DRIVES, which developed a skills agenda for the future automotive industry. The project delivered studies about drivers of change, new skills needs, and new developments towards a networked smart car which is connected to other services around. One outcome was that is a need for more innovation in creating new business models that fit with the new expected changes. The concept of an innovation agent skills profile has been created.

Mag. Bruno Wöran together with Dr Messnarz developed in the past an innovation manager training, and they drift now to a new paradigm that instead of having an  innovation manager centrally controlling an innovation database in times of radical innovation we need to empower agents in all teams to unleash the ideas of how to use the new functional options that come up.

Prof. Tom Peisl is a highly recognised researcher at Hochschule München and teaches innovation and business models and has numerous projects with industry in that area as well. He will contribute with recent studies about human centred innovation strategies which are imposed by the innovation agent concept.

MA Samer Sameh is moderator of the EG-SPIC and improvement coach and ASPICE assessor in VALEO and works with research teams in new topics such as big data analysis, artificial intelligence, using agile in Automotive SPICE etc. He is contributor t the DRIVES workshop series for the innovation agent.

Dr Gabriele Sauberer is a recognised international expert for terminology management, team skills, diversirty and accessibility topics, and is a director of the ECQA GmbH, and head of Termnet. She will contribute concerning human factors in innovation.

Joanne Hyland is the President of the rInnovation Group and former Vice President, New Venture Development at Nortel Networks. She is a strategic innovation expert and consults fortune 1000 companies and contributed her ideas to DRIVES about the future skills of innovation agents.

BA Laura Aschbacher is an information designer (study of information design at FH Joanneum, Graz) which is involved in the DRIVES project and will create a set of videos from the workshop which will be cut and elaborated as online key notes for the EU Blueprint DRIVES community (

See the KEY NOTE from Prof Peisl in the EuroSPI Youtube Channel, held at the DRIVES innovation workshop.
  • Study results from EU Blueprint DRIVES
  • The new human centred innovation concepts
  • The human centred innovation agent strategy
  • Papers from innovation research
  • creative workshop about future business functions/options in a connected environment (with automotive networked)


Workshop Program 2.9.2021

Workshop - Innovation Challenges till 2030 – Empowerment of the Drivers of Change
08.00 - 08.40
08.40 - 09.00
Opening by University of Applied Sciences Krems, Dr. Deepak Dhungana, Head of Institute of Digitalisation
EuroSPI, Dr Richard Messnarz, Chair,
ECQA, Prof. Michael Reiner,
Samer Sameh, New Egypt SPI Community Joining EuroSPI
10.00 - 11.00
Innovation Agents – Moving from Process Driven to Human Centred Intelligence Driven Approaches
Thomas Peisl, Hochschule München, Germany, Richard Messnarz,ISCN GesmbH, Austria, Bruno Wöran, PMU, Austria, Samer Sameh,VALEO, Egypt, Georg Macher, Jürgen Dobaj, University of Technology Graz, Austria, Laura Aschbacher, ISCN GesmbH, Austria
Balancing Exploration and Exploitation through Open Innovation in the Automotive Domain – Focus on SMEs
Georg Macher, Graz University of Technology, Graz, Austria, Omar Veledar, AVL List GmbH, Graz, Austria
11.00 - 11.30
Coffee Break
11.30 - 12.30
Linking innovation and eLearning – the case for an embedded design 
Alexander Ziegler, IBM Program Director, Training and Skills, Thomas Peisl, Munich University of Applied Sciences, Germany, Patrick Harte, Edinburgh Napier University, UK
The Need of an Innovation Agent: Requirements and Competencies of the Human Dimension in Innovation Management
Anja Del Fabbro, University of Applied Science Landshut, Germany, Alexander Niklas, Strategy Management, Passau, Germany, Thomas Peisl, Munich University of Applied Science, Germany
12.30 - 14.00
Lunch Break
14.00 - 14.45
Key Note 3: VR in the industry – Gamechanger or still playground
Prof. Michael Reiner, IMC FH Krems, Austria, Chair: Gabriele Sauberer, Room: Audimax
15.30 - 16.00
Coffee Break
16.00 - 17.00
The influence of specialised university degrees on employee’s performance
Bahadur Shah,Heriot-Watt University, Edinburgh Business School, Scotland, Thomas Peisl, University of Applied Science Munich, Germany, Maria Reiter, University of Applied Management Ismaning, Germany, Raphael Edlmann, Heriot-Watt University, Edinburgh Business School, Scotland, Ehson Shah, IUBH University of Applied Sciences Erfurt, Germany
Autism Friendly Software Engineering: Findings from a Multivocal Literature Review
Emma Costello, Sara Kilbride, Zoe Milne, DCU Dublin City University, Ireland, Paul Clarke, Murat Yilmaz, Silvana Togneri MacMahon, Lero – the Science Foundation Ireland Research Centre for Software, Limerick, Ireland and DCU
17.00 - 18.00
Interactive Workshop
Future demands for human centred architectural innovation strategies
Buses take the delegates from the university to Vienna (Imperial Palace) - arrival 19.15 (Pro-HERITAGE Project)
18.45 - 20.00
Guided Tour - Learning Places in the Hofburg which a normal tourist cannot visit

Call for Papers

Please follow the following steps for submitting a paper:

  • Your thematic topic paper should comprise 10-12 pages.
  • Your paper has to be conform to the Springer CCIS format which is the same as the Lecture Notes in Computer Science (LNCS) format (please see the author guidelines of Springer)
  • The paper has to be uploaded to the EuroAsiaSPI² conference website (see below).
  • Authors of accepted papers will be asked to write a final paper of 10 to maximum 12 pages and to prepare a 20 minutes PowerPoint presentation.
  • The final paper has to be uploaded to the EuroAsiaSPI² conference website again.
  • Papers shall reference the SPI Manifesto (find relationships to values and principles or propose new values and principles to be added).

Note: To publish the paper in the proceedings the authors have to sign a copyright form and at least one of the authors has to present the paper at the conference. The paper will be published in printed form and electronically and therefore we need all source files.

Please read first the author submission guideMore...

Also see "Thematic Paper Submission for one of the 10 workshop communities" for more information

Thematic Paper Topics

  • New Test Methods, such as
  • Modern SW Testing Process targeting
  • Testing AI applications
  • Testing Microservices Kubernetes Concerts
  • Testing Privacy Protection
  • Testing Safety Risks in Software
  • Secure Software Engineering (SSE)
  • New innovation service topics, such as
  • Innovation Management (Service oriented)
  • Service models for e-mobility
  • Serivice models for intelligent infrastructures
  • New business models
  • New stakeholder/customer networks/concepts
  • New innovation roadmapping strategies.

Submission Dates

28.04.2021 First Thematic Paper Submission
14.05.2021 Review by International Programme Committee and Notification of Acceptance
01.06.2021 Camera Ready Version of Paper for Book
02.08.2021 Early Registration Deadline (All presenters must register, otherwise the contribution is deselected)
26.08.2021 Upload of Powerpoint Conference Presentation
30.08.2021 Free Technology Day
01.-03.09.2021 Conference

SPRINGER Book Series

EuroAsiaSPI² is publishing an annual SPRINGER book and the EuroSPI books show a total of 150000 (one hunded fifty thousand) chapter downloads. The workshop papers will form a chapter for this thematic topic in the SPRINGER book.


Additional Information

Key Contributors

The goal of this workshop community is to deal with new forthcoming topics, to develop ideas for the future and to share best practices about how to manage the future challenges in business, engineering, and testing.

Join this workshop and discuss your experiences.

Interactive Workshop Approach

Focus of interest and main questions discussed during the workshop will be:
  • Best practices concerning new test methods dealing with new aspects such as artificial intelligence, cloud, privacy protection, risk managment, security
  • Best practices concerning new service and business models needed to develop the future visions
  • etc.
Each presentation will be discussed towards these main topics of interest. A panel discussion at the end shall come up with a summary of the solutions presented and with new research topics to focus on to solve this integrated approach (work for next year to meet at next EuroAsiaSPI² and share again).